International Journal of Research in Advanced Engineering and Technology

International Journal of Research in Advanced Engineering and Technology


International Journal of Research in Advanced Engineering and Technology
International Journal of Research in Advanced Engineering and Technology
Vol. 5, Issue 3 (2019)

The use of social media and its influence on employee performance


Muhaddas Hussain, Romesa Farooq, Faisal Ashraf

Previous studies showed equivocal results of the influence of social media on employee performance. This study investigates the influence of social media factors on various performance measures within the telecommunication company ZONG grounded in the Territory of Pakistan. The study’s main objectives are to distribute structured questionnaires to Senior, Middle and Lower Management staff of ZONG. It also aims to evaluate the effect of social media factors on various performance measures as perceived by the targeted population through analyzing the questionnaire’s results. The sample was selected from the members employed by ZONG Telecommunication who approved to do this research subject on their floor. This Study decided on Trust, Shared Vision and Network Ties as the factors of Social Media based on the literature review and its influence on employee’s performance. This study has shown that different Social Media factors influence employee's performance outcomes. It is recommended that ZONG should keep implementing Social Media practices with all variables taking into account the Social Media factors that influenced the overall employees’ performance.
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How to cite this article:
Muhaddas Hussain, Romesa Farooq, Faisal Ashraf. The use of social media and its influence on employee performance. International Journal of Research in Advanced Engineering and Technology, Volume 5, Issue 3, 2019, Pages 128-132
International Journal of Research in Advanced Engineering and Technology